You leave for the streets, you get on your bike, you pedal. You feel the wind in your face and the strength in your legs. The bike allows you to go faster, go further, and at the same time observe the city around you. You stop at the corner, you know which one. In that bar they serve the best coffee in the world. Technical stop done and you move on. You are awake. You are alive. You feel connected with the planet, with the natural rhythm. That is why with each of your purchases you support sustainable processes. You are urban cycling. You are Libertad Avenue.
Carla Peirano is also Libertad Avenue. She got on a bike as a child and never got off. She keeps the feeling of freedom, the joy of pedaling under her skin, inside her bones. Same goes to the awareness that we live on Earth and our duty is to take care of her, respect her, love her.
Libertad Avenue was born from the junction of Carla's creativity, urban cycling and sustainability, responding to the need for sustainable, durable and repairable footwear and accessories with a cyclist soul. And that soul comes to light in the ergonomics of the footwear, the grip of the soles and the reflectors that provide that extra added safety. As well as in the bags, which also incorporate the system to transform them into a saddlebag for the bike and thus be able to pedal more freely.
Although it all started with her, today Libertad Avenue is made up of more people than just Carla. And for all of us, sustainability is in our DNA. Sustainable is our way of seeing the world and sustainable are our products. At Libertad Avenue we always look for the most ecological way possible to do each part of the process, from the choice of materials that allow us to create durable products, to the people who collaborate with us and the fair value of their work. Our products recognize textile and manual traditions, seeking comfort for daily pedaling.
People are our center. We want to work respecting the human rhythm. After all, the bicycle has trained us to follow that rhythm. We seek to put people at the center in each of the production steps of our products. This is one of the (many) reasons why we choose to manufacture in proximity. Sharing the same language, sharing customs, facilitates communication with producers and greatly improves the traceability of products, to be able to verify that the process is indeed sustainable and that the people who participate in it carry out their work in fair conditions and receive fair pay. On the other hand, we also work with initiatives where there is room for people in social exclusion or with different degrees of disability.