Playing a little with the title of that Spanish movie from the 80’s, we dare to say that bicycles are for spring, although here, our self-described "bike radical" keeps whispering in our ear "they are for the whole year, for the whole year..."
We must admit this is what it is. With the arrival of good weather, people are more encouraged to take a ride on their bike, and luckily, more and more, not only for leisure but also to commute to work or have a drink with friends (if hospitality is open in your place of residence). In addition to this, it’s in April when usually new bikes arrive in stores, and with the peak in bicycle sales that we have been experiencing since the covid-19 pandemic was declared, the stock break of some models, it seems that now there is some real anxiety about having (and using) a bike.
The truth is that we are delighted. New plans to make cities greener and more cyclable, (such as the one in Paris that we mentioned in the Journal recently, and another that touches us more closely, the plan to transform María Díaz de Haro in Bilbao into a “green highway” linking two parks), bicycles with a waiting list to buy them, more and more people cycling through the streets and fewer cars. Sometimes it seems that the future is near and that it will be as green as we imagine it.
And tomorrow begins the month of April. And with it an initiative that has been going on since 2013: #30daysofbiking. Carla Peirano, Creative Director of Libertad Avenue, already joined this initiative last year and I am sure that this year she will also give it a go. And you? Do you dare to try #30daysofbiking?