Sustainable is the new black

Sustainable is the new black
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It is not that it’s fashionable, it is that consumers expect sustainability

The Covid-19 pandemic and the slow economic recovery have made consumers more aware of the importance of sustainability. As a consequence, they now require brands to make changes to become more sustainable, but what exactly do they expect from a sustainable fashion brand?

A good product is not enough, consumers want more

A survey carried out in 11 countries (USA, UK, Australia, Canada, Germany, France, China, Russia, Brazil, India and South Africa) has explored consumer behavior in terms of sustainability. Out of almost 20k responders, 61% say that sustainability will be even more important after the Covid-19 crisis. More than 50% say they are willing to pay a premium for products from a sustainable brand.

And although not everyone thinks this way, the truth is that consumer behavior has changed during lockdown. There is no doubt that online sales have increased significantly and this has allowed mindful consumers to use their power to be the change they want to see in the world: They avoid plastic and look for brands that are perceived as sustainable.

Libertad Avenue is positioned as a sustainable brand

The fact of manufacturing locally as well as the use of recycled and/or sustainable materials, position Libertad Avenue as a sustainable fashion brand. The possibility, that its footwear for urban cyclists can be repaired closes the circle and places it in the consumer's mentality as sustainable footwear. Durable, repairable, recyclable and recycled footwear, manufactured locally. These are the principles on which a sustainable footwear brand like Libertad Avenue is based.

sustainable shoes for urban cyclists

205.79€
Likewise the Nopal Chelsea Boots, our Nopal Boots allows transiting from work to leisure in great fashion and safety due to their design inspired by the old cycling shoes. Their reflectors protect you when cycling at...
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  • 205.79€
    Likewise the Nopal Chelsea Boots, our Nopal Boots allows transiting from work to leisure in great fashion and safety due to their design inspired by the old cycling shoes. Their reflectors protect you when cycling at...
    148.76€
    A revisited classic with contemporary design, our exquisite Baobab Shoes are inspired by the famous C Club 85. Conceived to allow you to travel between work and leisure with great personality, comfort and safety,...
    148.76€
    Inspired by the classics with buckles, our Monk Larch Shoes have been given not two but four buckles allowing the upper patina to be reversible and interchangeable–leather on one side, reflective on the other–. Bored...
    148.76€
    Meet state-of-the-art Sakura. Inspired by ballroom shoes of the 20s, their futured-vintage design will not be found anywhere else. Let people look at your shoes and try to define your one of a kind personality. Unlike...
    204.96€
    Inspired by the old cycling shoes, the design of our Oak Chelsea Boots invites you to travel between work and leisure with great style and safety. Their reflectors protect you when cycling at night and their anatomy...
  • 235.54€
    Handcrafted product, made with love by hand. This pannier cow leather bag has reflective on its edges, shoulder straps and practical zipper closure. Outside and inside zipper pocket. Very comfortable, light and...
    235.54€
    Pannier cow leather Maule bag with reflective on its edges, hand strap and zipper closure. Outside and inside zipper pocket. Very comfortable, practical, light and beautiful. Handcrafted product, made by hand with love.

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