Traditionally we understand that a luxury item is something very expensive, made with first-class materials and impeccable finishes that place it within the reach of very few people. Today, to this idea of luxury, we'd like to add concepts such as: to be made with sustainable materials by workers in decent conditions and with an adequate salary, and with the possibility of being repaired or modified so that its useful life is (very) long.
We all know the catchphrase "cheap is expensive." Unfortunately when we talk about fashion industry, this phrase does not refer only to the cost that the constant purchase of fast fashion implies for the consumer (very cheap, low-quality products that are to be replaced each season). But above all, the cost is for the planet, with a highly polluting fashion industry that manufactures in absolutely unworthy working conditions, and that also produces a huge amount of waste that fills landfills.
[We wholeheartedly recommend watching the documentary The True Cost]
Today consuming ethical fashion, ecological fashion, is more than a statement of principles. It is a revolution.Products such as the footwear that we manufacture in Libertad Avenue, 100% made in Spain and Portugal and with sustainable materials, is still an exception today. But we dream of the time when it's the norm. That is why we want more brands like ours, we want more competition! We want more fashion brands that are willing to walk the extra mile to bet on a more sustainable world, to believe that we can still save ourselves, to know that there are people out there who think like us and who know that sustainable fashion has a higher initial cost than fast fashion because:
- Sustainable fashion lasts longer and can be repaired, so in the long run it is cheaper than fast fashion
- Ecological fashion respects and cares for the planet with its materials, manufacturing and transportation processes, especially when it comes to a local product Vs. manufacturing on the other side of the world
- It carries a fair salary for its producers
- It does take care of your conscience :)