Pandemic of opportunities

Pandemic of opportunities
Textile coronavirus wounds, and the future post COVID-19

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Apr 20, 2021

The coronavirus pandemic and the containment measures taken by governments throughout the globe, affected distribution chains enormously, specially those of a textile industry that continues to depend heavily on China and the so-called Global South, where new actors have been fighting for years to banish fast fashion trends.

In China, in fact, hundreds of thousands of shipments of products and raw materials were stranded at its ports earlier this year, only to see a dramatic drop on global demand once shipments resumed. Cashemere productions accumulated as well in Mongolia, a spiral on constant repetition in each producer market. Of course, situations faced by different markets differ greatly; the quality of a cashmere is very difficult to replicate but the tons of lower-quality Chinese production many times obtained through labor exploitation, invite to rethinking the sector, something already on trend recently in Europe.

Consequences of the confinement and the precariousness in which this industry finds itself due to the collapse of sales, are forcing changes that global warming already enforced, promoting local production that today more than ever becomes essential to meet deadlines, improve quality and raise local employability. Producers that manage to reconcile quality and competitiveness are most probably the ones that succeed in post COVID-19 Europe.

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