With more than 100 billion manufactured garments a year, of which more than 70 percent will end up in the landfill, fashion is one of the industries that generates more waste worldwide, along with plastic. Only 1 percent of those are estimated to return to the production chain.
This enormous environmental impact has deepened in the last two decades, commanded by fast fashion – cheap consuming clothing available to many people globally – but with an enormous footprint of inequality in its production and accumulation of waste. Spain being one of the countries that exports more disused items from the entire European Union, it is estimated that in 2018 sent more than 59 tons of clothing to emerging markets.
In response to this phenomena circular economy arises. And as part of it, the reuse of garments. Repairing clothes that are worn out but can still serve, or changing the design of a piece that tired us, is possible and necessary. That's why Libertad Avenue offers durable materials and the ability to transform or fix your shoes and accessories as many times as necessary.
Before buying a cheap item that will surely end up in the trash after a short while, consider investing a little more for a product whose origin and materials are traceable and whose durability is guaranteed until you get bored of it. @libertad_avenue