Given an increasingly scarce volume of natural resources, the model based on generating new products and throwing them away fast, does not hold. Fact: 80% of products that the world produces ends up in the trash in six months tops.
In the circular economy, on the other hand, resources are reused, products last longer and are conceived as services provided for a given period. In the fashion world, it works as a “leasing” where for let's say 20 Euros and a small monthly fee, you get to wear a pair of pants and return it when you stop using.
In Libertad Avenue we are not only using soles that are obtained from used tires, but we also promote the durability, repair and customization of our products. If you got bored of what your shoes look like, you can modify them without the cost of buying a new pair.
Nevertheless, in order to give room to a new paradigm, it is necessary that large companies of different categories join the trend. Phillips is one of them. Just imagine the impact that the reuse of thousands of glass bulbs could mean.
We rather think circular instead of linear, and you?